Changing your product packaging might be a good idea


It’s no secret that packaging is important for your products. It can affect how quickly a product sells, the quality of its shelf life and even how much people want it in the first place. But one thing that many companies overlook when considering their packaging options is the ability to test new designs and ideas with customers before investing a large amount of money into production. Instead, they use only small sample sizes from focus groups or just rely on their own intuition—and this doesn’t always work out for them. A more flexible approach would involve changing your labels by adding a QR code somewhere on them (or somewhere else entirely) so you can see what kinds of things people are saying about your products online without having to send them anything at all!

You can see how packaging affects customer behavior

You can see how packaging affects customer behavior. When you’re changing your product packaging, it’s important to think about what your customers will do with the new design. For example, if they store the product upright on a shelf instead of vertically in a box, it will probably be easier for them to reach and take off the cap when using it.

Or maybe you want to change the size of your container so that customers can fit more products into their handbags or briefcases. If so, then it would be best to include instructions on how much volume each container contains—and make sure that those instructions are easy for people who don’t speak English as their first language!

You can see how customers react to your packaging: After making any changes in appearance or function (or both!), try asking some friends/family members/colleagues if they notice anything different about how well-designed everything looks now compared with before when everything looked very similar except possibly having different colors than before due to these new designs being created specifically by professional graphic artists who have experience working with companies like yours over time developing new ideas while improving existing ones based on feedback from consumers just like yourself!

You can hear what customers think about your products

QR codes are a great way to get feedback from customers about your products. They can be used for more than just getting feedback and data, though. You can also use them to customize packaging based on user preferences!

You might not realize it, but your customers are probably using QR codes to share their opinions of your products with their friends and family. If you want to know what people are saying about your product, all you have to do is scan the code on their packaging—it’s that easy!

The code itself is a quick scan that will show you what customers think about your product. This can be especially helpful if you’re trying to improve the product so that it works better with consumers’ needs.

QR codes are also a great way to add in some extra features that make your product more appealing to users. For example, if you have an app for your product, adding in a QR code can help drive traffic to it as well as give users an easy way to access it when they want or need it most!

You can measure some of your marketing success using QR codes

QR codes are more than just a fun way to track your marketing success. QR codes can actually be used as part of your marketing efforts. They can help you do things like:

Measure how many people scan the code. You can use this to see how many people are seeing the QR code and how often they’re scanning it.

See a map with the areas your consumers are interacting with your product. This will be adding to your market penetration data.

Track how many people click through to your website or social media profile page after scanning the code. This could give you an idea of who is interested in learning more about your brand!

Track how many people sign up for your mailing list after scanning the code, or complete a survey that’s attached to it (if you decide to create one).

It’s a smart way to start a conversation with customers

QR codes can do so much more than simply direct customers to your website. You can use QR codes in your packaging to ask customers for feedback, sign them up for your email list or even get them to download an app or order online.

You might be wondering why you would want to add this extra step of scanning a code when people could just click on an icon on their phone’s screen instead of using the camera function. While it is true that some consumers will never use their phone cameras, many others will find it easier and quicker to scan a barcode as opposed to typing in a URL or searching through their apps for the store’s username and password. Especially younger people!

Try embedding QR codes on your next batch of product labels and packaging.

QR codes are a great way to get feedback and measure marketing success. QR codes can help you start a conversation with your customers, so you can learn more about what they want from your product packaging. You can also use QR codes as an opportunity to improve your product packaging by asking customers for their input on the design of new labels or containers.

You’re probably wondering how this will help you improve sales? Well, if there is anything that will motivate customers to buy something it’s knowing that they played an important role in making sure it was produced! That said, don’t expect everyone who scans one of these codes on their smartphone or tablet device will buy something immediately after scanning - but those who do may be tempted back again when they hear good news about future products launches together (if they’re lucky enough) :)


If you’re looking to give your product a new look, it might be time to think about changing your packaging. There are many reasons why this is such an important decision for any business, but the most important one is that it will help you stand out from competitors. This means that if you want more customers or sell more products, changing the way your brand looks could be exactly what you need.